Funnel Swipe: Audit Video Script Outline

General outline of what you can say in a video to promote an ad audit.
  • When it comes to scaling your Facebook ads profitably as a ____________ what you don’t know about launching, testing, and optimizing new Facebook ads could dramatically boost your ROI in 2018.
  • My name is _________ from xyz agency that specializes in helping __________ setup, test, optimize and scale Facebook ads profitably so companies like yours can grow predictably and profitably
  • Chances are if you’ve tried advertising on Facebook for any amount of time you’ve attempted with different types of funnels, ad images, ad type, targeting, custom audiences, pixels, and best of all the spreadsheets. 
  • Are you still…?
  • Are you still…?
  • Let me ask you a question…..
  • How’s that working for ya so far?
  • PAIN OVERWHELM: If you’re not happy with either your level of scale or lack of Facebook ad strategy or lack of clarity around their KPI’s and Ad Performance then your probably a lot like my clients before we started working together
  • PAIN CHANGING ALL THE TIME:  The reality is scaling Facebook ads profitably is actually quite simple but not necessarily all that easy especially when Facebook is changing all the time, ad prices are increasing, and competitors are coming out of the woodworks to take advantage
  • PAIN:  If you’re like most _______________ you’ve probably figured out the hard way a that simply boosting Facebook Posts blindly without a clear KPI’s, a funnel strategy, and Ad strategy simply leeds to poor Return On Ads Spend and results for your business.
  • The Biggest Mistake is Not Knowing Your Numbers
  • When it comes down to advertising it’s quite simple
  • You need to know how much you’re willing to spend to acquire a customer
  • How much can you afford to pay for a lead
  • What your overall monthly ad budget needs to be to hit that target. 
  • You would  be surprised at how many of my clients did NOT take a data driven approach to scaling their campaigns before I started working with them.
  • The Opportunity
  • Bridge The Gap between the two aka the solution
  • Data Driven Approach to managing, optimizing and scaling your Facebooks
  • Here’s an example of how this works.
  • With a Facebook Ad Audit we’ll want to analyze the best performing segments that are actually hitting those KPI.s
  • So we look at your best campaigns, adsets, ads, devices, gender, age, location, placement, time of day, etc so dial in your targeting
  • We also would do a creative audit to test your Facebook Creative audit to see which ad copy and images are generating the quality leads that we previously set as your target CPL and CPC goal.
  • Call To Action
  • If you’re serious
  • Schedule a complimentary audit
  • We’ll go over your exact campaigns together
  • I’ll give you a complete data driven strategy for how to take your ads to the next level
  • Worst case scenario you walk away with a free Facebook audit.
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