Swipe: Pre-Audit Discovery Call & Audit Consultation Call

General outline of how the Pre-Audit Discovery Call and the Audit Consultation Call should go.

Pre-Audit Discovery Call General Outline 

  1. Start with small talk.
  2. Own the call & set the goal of the call.
  3. Why are they here and why now?
  4. Future Heaven: Ask your prospect about their goals for Paid Ads over the next 12 months.
  5. Find The Pain: Ask why they think Facebook Ads aren’t working.
  6. Ask your prospect to share their target CPC, CPL, & CPS KPI’s and what they want to achieve with Facebook ads. 
  7. Ask your prospect questions regarding their monthly revenue, their total marketing budget, and how much they are looking to spend on Facebook Ads
  8. Request access to their ad account as well as information to what their funnel looks like and where traffic is being sent to.
  9. Share what they can expect next.... (You will present your prospects current audit numbers to show what’s not working and demonstrate your expertise while providing value)
  10. Schedule an Audit Consultation Call to present your Audit findings to your prospect.

Audit Consultation Call Outline

  1. Start with small talk.
  2. Own the call & set the goal of the call.
  3. Anchor The Pain To Data: Present your prospects current audit numbers to show what’s not working and demonstrate your expertise while providing value. Use the goals from the Pre-Audit Call as a guide
  4. Building the Bridge: Share how you typically work with clients and how you would help them if they were your client.
  5. Explain your standard contract with a base monthly retainer.
  6. Schedule a follow-up call to present your proposal and contract to your prospect.
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