2 Hidden Benefits of doing the Audit Method - Data Driven Approach.
But "My clients don't care about numbers".... We disagree and here's why it also benefits you!
But "My clients don't care about numbers"....
We disagree! They ABSOLUTELY care about the numbers. You
need to make sure
you are speaking the same language.
Let's say your clients want leads...
Ask them how much a lead is worth to them?
Ask them how much are they willing to pay for those leads?
Now it's your job to create a strategy, set an
, understand what metrics you need to monitor and then deliver in order get the results they want. When the dashboards
it is easy
to quickly monitor
the progress of your efforts and an easy way to report the progress every week.
It's true... You can get clients in
all sorts of
ways but there are 2 main benefits to you as an agency
follow the Audit Method and a
approach. Unfortunately, most people don't know this or forget about it when they first get started.
When you sell your clients on the numbers and the outcomes like what we teach here at FunnelDash, it becomes a systematic way to ensure that you are not selling yourself into a job. Meaning your clients are not buying your personal expertise. When you sell your personal expertise you are selling yourself into a role where before you know it you have 10 different jobs and 10 different bosses all wanting a piece of you.
it is important to show your expertise you need to balance playing up your personal expertise with setting KPI's and benchmark numbers and goals. You can only then, make sure that your client knows what metrics they need to be watching where you or anyone on your team can produce a weekly dashboard report. Which in return..
gives you the freedom to work in other areas in your business
getting more leads or closing more
The other benefit the audit method provides is the ability to manage expectations and have a higher client retention rate. So many agencies are reporting on the activities
they are doing but when you do what we teach you
learn that it your clients don't care a
about the activities you did but
want to know the results you produced. When you set up the dashboards
you can report on the metrics easily. You can quickly see.... How much money did you spend, how many customers you got from the money spent. It's not about you but
about the results you provide that will keep your customer happy and willing to renew their contract