How to use a Facebook Custom Audience to exclude existing subscribers / customers.

Use exclusions to avoid targeting the same people twice

Are you looking to  acquire new customers without targeting current ones?

If your goal is to find new customers, you don't want your budget used on existing ones. Instead, use a Custom Audience list to help keep those people from seeing your acquisition campaign.

Exclusions let you better target your ads and can ultimately help:

  • Lower your cost per action or cost per click
  • Reduce money spent on wasted clicks
  • Reach people who are more likely to buy or convert

Check out this article on Facebook regarding custom audiences.

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