6 Key Steps To Set Up Your Account In Facebook Before You Run Ads.

1. Set Up A Business Manager account

Head to https://business.facebook.com. Complete your Business profile. From here you will

be able to  manage all your assets like ad accounts and pages, and also assign permissions on who can access what.

2. Add People To Your Business Manager

Go to https://business.facebook.com/settings/people

Invite people to be added to your Business Manager. Once added, you can assign them to have access to the ad account and Facebook page that  you will create.

3. Create Facebook Ad Account

Now go to https://business.facebook.com/settings/ad-accounts

Click “Add New Ad Accounts

, then click “Create a New Ad Account

Make sure you add billing details to the

account, so that  you can run ad campaigns.


4. Create Facebook Page


Follow the steps through to create your Page. This is the page that will

be attached to your Facebook ad campaigns.

5. Assign Assets To People

Got to https://business.facebook.com/settings/ad-accounts, and click “Add People”. 

This is where you will assign who has permission to access the ad account.

Now go to: https://business.facebook.com/settings/pages, and Add People to have access to manage and advertise on behalf of this page.

6. Add Your Facebook Pixel To Your Website

Go to https://business.facebook.com/pixels.

Go to the Actions menu, and click View Pixel Code. Copy and paste your pixel code, and ask your website admin to add it across your website, just before

the tag

You definitely want to get your pixel added to your website as soon as possible. Not only will it enable you to track conversions, but you can also build website custom audiences of people to

retarget with your Facebook ads (i.e. retarget people that have visited your website).

Looking For Additional Help?

The Facebook Business Help Docs are a great place to start


The Facebook Blueprint is a great place to get a ton of FREE Facebook training


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