How to setup and use the Facebook Pixel.
What is the Facebook Pixel?
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
Set up the Facebook pixel by placing pixel code on the header of your website. When someone visits your website and takes an action (like completing a purchase), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer takes an action, and will be able to reach that customer again through future Facebook ads.
Did you know that Facebook has a free courses to help you learn how to use the Facebook Marketing tools?
Check out the Facebook Blueprint Courses.
There are a ton of short courses in Facebook but if you are looking for help on how to set up and use the Facebook Pixel check out the Deliver Ads and Evaluate Outcomes with Facebook Pixel course. Here is the summary of what is covered:
Deliver Ads and Evaluate Outcomes with Facebook Pixel
The Facebook pixel is a piece of code for your website that enables you to measure and optimize, as well as build audiences for your ad campaigns. In this course, you will learn how to use the Facebook pixel to make your campaigns more effective.
By the end of this course, you should be able to:
- Understand what a Facebook pixel is
- Explain how it can help you in building and measuring your campaign
- Walk through, step by step, how to set up a Facebook pixel
- Know when to use Standard Events and Custom Conversions
- Get answers to some frequently asked questions
Step-by-step instructions on creating your Facebook pixel, adding pixel to your site or modifying an existing pixel: https://www.facebook.com/business/help/553691765029382
This is what it looks like when you have it installed on your page.
- Your website's original code: Paste the Facebook pixel code between the <head>and </head> tags of your web page. You may already have other existing code between the head tags, so just place the pixel code underneath that, but above </head>.
- Your Facebook pixel base code: Your Facebook pixel code will look like the diagram above, except your pixel ID will be different from 1234567890.
- Your standard event code: Within your Facebook pixel code, above the </script>tag, paste the standard event code that's relevant to your page, such as the Add To Cart code. You'll need to do this for every page you want to track.