Creative Testing Dashboard
PLEASE NOTE: This is no longer a template but you can easily create a custom dashboard to meet your needs!
This is the one you’ll want to use to find out which of your clients’ ads are resonating best with their audiences.
The sooner you know which ads are performing best, the faster you can scale those ads and increase your clients’ ROI. That’s why they hired you, after all.
We recommend a simple, 4-week process for narrowing down a control:
Week 1: Test ad types, video, carousel or static.
Week 2: Test images or copy.
Week 3: Test the opposite variable, (if you tested copy, test images, and vice versa.)
Week 4: You have a control and perhaps you continue to test more specific variables (image overlays, CTAs, descriptions, display URLs, etc.)
Having a control is great. However, you want to have a few high-performing ads in reserve to alternate out so your audiences don’t get fatigued looking at the same ad over and over.
Using the Creative Testing Dashboard to Track Your Tests
Once you have your ads uploaded into Facebook Ads Manager, you can monitor your test with the Creative Testing Dashboard.
Start by creating a dashboard.
Next, you’ll need to populate your dashboard’s information. Because this dashboard contains individual cards that are set up to record specific metrics, you’ll have to do each one individually.
Start by setting the table on the bottom to your chosen metric.
Then set each card with your chosen metrics to track for this test.
The advantage of the Creative Testing Dashboard is that you can track 3 different ads per campaign for several metrics. For instance, if you want to know Link Clickthrough Rate, Cost per Link Clicks and Standard Lead Events for 3 specific ads, you can set that up in this dashboard.
- Choose the three ads you want to monitor on the Creative Testing Dashboard.
- Set the metrics you want to monitor for each ad on each card, using the columns set up in the dashboard.
- Set the chart at the bottom to measure any general metrics you want to track for this campaign.
I’m sure your next question is, “But how do I set up those cards?”
You’ll notice that each column of cards has color coded labels at the upper left hand corner of the cards. This is to help you keep track of which ad you’re tracking.
Currently, those color codes say, “VAR 1” “VAR 2” and “VAR 3”. You can change these tags by clicking on the 3 vertical dots at the top right corner of the card. Name each card in the same column with the same tag so you don’t get confused. You can also change the color of the tag, if you wish.
In this same settings box, you can change the:
- Main Metric
- Calculation Metric
The Main Metric dropdown contains all the metrics in your Facebook ads account. If you have created custom metrics, you will see them in there.
Click on the second tab at the top of the settings box.
This is where you set the specifics for the ad you’re tracking, including:
- Facebook Ad Account
- Facebook Campaign Filter
- Facebook Ad Set Filter
- Facebook Ad Filter
- Facebook Attribution Window
Use the dropdown menu to choose your Facebook ad account.
Type the beginning of the name of your campaign, ad set or ad into the field for each filter. The name will show up and you can choose the parameter you want to use as a filter for the card.
At the bottom of this tab, you’ll see a red “Delete” button and a green “Duplicate” button. These let you remove a card, or create an identical one.
This last feature is nice, because you can create as many cards as you want for this dashboard. If you want to track 8 different metrics for one ad, you can duplicate the card several times and change the 1 or 2 fields you need to change on each card, hit “Save & Close” and you’re done.
**Important** Duplicated cards show up below the table. Scroll down to find your cards, then drag them to the column you where you want to add them.
Create as many cards as you need to track the metrics that are important to you for each of your three ads. We do recommend that you keep the metrics consistent across all 3 ads, so you’re getting a good comparison.
Once you have your dashboard set up to your satisfaction, your dashboard will look something like this.
Now that it’s registering your chosen metrics you can easily track your ad performance. You’ll be able to see current and past performance by changing the date range.
And that’s how you use the Creative Testing Dashboard to narrow down your clients' best performing ads.
If you have any questions, please email support. You can also join us every Wednesday for our Ask Us Anything calls. Just click on the button below to register.