Remarketing Dashboard

PLEASE NOTE: This is no longer a template but you can easily create a custom dashboard to meet your needs! 

A remarketing campaign targets Facebook users who already know about your clients' products or services. They’ve visited your clients' website, purchased from them, liked their Facebook page, commented on a post, watched a video or interacted with your clients online in some way.

Facebook tracks these actions through their Facebook pixel. Once you have this set up on your client's website, you can retarget ads to these people. Because they already know about your clients, they’re an easier audience to sell to than people who have never heard of your clients before. For more information about how to set up your Facebook pixel, read this article from Facebook.

For some good advice on avoiding common mistakes in remarketing campaigns, read this blog post.

Using the Remarketing Dashboard to Track Your Campaigns

The first thing you want to do is confirm that your remarketing campaigns are named in your Facebook Ads Manager, in some way that will identify them as remarketing campaigns. This can be as simple or as complicated as you want. We usually identify ours with “REM” somewhere in the campaign name.

To track a specific campaign, click on the gear icon at the upper right-hand corner of the dashboard. You can rename the dashboard to specify your campaign in the General tab, and color code it if you wish.

Click on the Facebook Filters tab to specify the:

  • Facebook ads account  
  • Facebook campaign filter (this is where adding REM or something similar to your campaign name comes in handy, as it’s easier to sort your campaigns to find the right one.  
  • Facebook ad set filter  
  • Facebook ad filter  
  • Facebook attribution window

Now that your dashboard is pulling in data from your specified remarketing campaign, you’ll want to determine which metrics you want to measure. Some of this will depend on the type of campaign you’re running.

Your metrics for a lead generation campaign may be different than what you want to track for a sales campaign.

The Remarketing Dashboard has 6 single cards across the top of the dashboard. You can use these to track metrics you want to see at a glance as soon as you open the dashboard. 

If you have more metrics you want to track, you can add cards to your dashboard by clicking on the plus sign at the top right-hand corner of the dashboard, or you can click on the gear icon on any of the cards, and use the green “Duplicate” button. Remember, added cards show up below the tables, so scroll down to find them and drag them to where you want them to be.

This dashboard has 2 tables. You can specify the metrics you want to see on these tables in the settings box. To access the settings box, click on the gear icon at the upper right-hand corner of the table. 

You’ll see the available metrics on the “General” tab. 

First, choose your table breakdown. You can sort your data by:

  • Week
  • Age
  • Gender
  • Impression device
  • Device platform
  • Hourly stats
  • Country
  • Campaign
  • Ad set
  • Ad

We usually use “Ad Set” for the top table and “Ad” for the bottom table. You’re welcome to break your data down however you choose.

Next, decide which metrics you want to see on the tables. Every metric you use in your Facebook ads account is available on the Main Metric dropdown menu. So, if you use custom metrics, you’ll find them there. 

You can remove metrics from your table by clicking on the metric tab, then clicking on the X. You can add metrics to the table by clicking on the “Add” tab.

Once you’ve set up your dashboard, it will look something like this:

Now you’ll be able to see the data from your remarketing campaign quickly and easily. You can adjust the date range to check performance over time and you can break your data down into different segments using the settings box.

Go start your next remarketing campaign with confidence!

If you have any questions, please email support.  You can also get your questions answered every Wednesday during our Ask Us Anything calls. Click on the button below to register.

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