Facebook Ad Audit
One of our most popular dashboards is the Facebook Ad Audit Dashboard. You'll use this one a lot, especially if you do Facebook ads audits for clients.
Go to the left side of your screen and mouse over the 4 black squares. This will open the dashboard menu and you'll see there are 2 dashboards (indicated by the Facebook logo and the dashboard name).
Click on the one that says Facebook Ad Audit.
Your dashboard will automatically populate with the information from your Facebook ads account and you should see something like this:
To see the different audience views, go to the gear icon in the upper right hand corner of the table with the audience stats and click on them.
You'll see a settings box pop up. Click on the "Table Breakdown" dropdown menu and select the breakdown view you're looking for.
This function lets you see your data broken down by:
- Weekly report
- Impression device
- Device platform (Android or iOS)
- Time of day
- Ad set
This information is particularly helpful when you're evaluating a client's account, planning campaigns and reporting results.
The chart at the top left of the page gives you a quick view of progress in your account. This chart is very customizable and you can set it to show you whatever metrics you wish.
You can change the way the chart looks at the top of the page by clicking on the gear icon in the upper right hand corner of the page and selecting your preferred chart type.
You can also change the main metric, calculation metric and calculation type in the same settings box.
The single cards on the top of the screen give you a quick view of your top metrics. These are a good "at a glance" view of what's going on with your campaign.
You can customize these by clicking on the gear at the top right of the card and using the dropdown menus to choose your main metric, calculation type and calculation metric.
Go through the data in your potential client's account and look for simple adjustments that will improve their campaigns. Write these down, so you don't forget them.
While you're on the audit call, mention these improvements to your potential client. This is how you prove your value to a potential client in the first few minutes of your audit call.
- Blog Post: How To Use The Facebook Audience Audit Dashboard for Your Clients
- Blog Post: How to Use a Facebook Ads Audit to Convert Prospective Clients Part 1: Where to Find the Most Profitable “Secret” Audience Segments
- Blog Post: How to Use a Facebook Ads Audit to Convert Prospective Clients Part 2: Identify Issues With Current Facebook Ads Campaigns